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I have a TON of unopened mascaras that I’ve collected from various beauty subs and I decided that 2014 was going to be the year that I got through them all. Besides, aren’t you supposed to replace mascara every 2-3 months? It’s a hard and fast rule that, frankly, I’ve never really followed. But after reading up – especially this post from my fave Brightest Bulb In the Box – it’s clear that the rule exists for a good reason.

SO. I’ll be starting a new tube of mascara every two months and reporting back. First up for January/February 2014, the Volumizing Mascara by mally beauty, which I opened on January 1 and tossed on March 10 (a few days late, but oh well). This tube originally came from a New Beauty QVC Test Tube and has been sitting in the back of a drawer since that time.

Mally mascara
Pretty, pretty. I love the mally “look” and branding/packaging. It’s streamlined girly, which I love.

I wasn’t expecting much but came to LOVE this mascara. It was the perfect daytime mascara – it made my lashes dark and full, while still being totally daytime appropriate. I literally have no complaints – no weird smudging, lasted all day but still easy to get off at night, and two coats made for the perfect work-appropriate look. The wand is straight and easy to use, nothing tricky or fancy about it.

Verdict? I’m sold on mally AND this mascara.

Next up, for March/April – Maybelline Great Lash Lots of Lashes, which is supposed to be a drugstore dupe for Lancome Hypnose Doll Lashes (which I LOVE) because of the wand shape. I’ll report back at the beginning of May.